Elevation study · same building

Before / After

After: the building with lit, styled windows, mannequins, planting and trees Before: the same building left bare, with empty glazing and no brand presence
BeforeAfter

Before. A bare shell. Empty glass, no brand, nothing to stop for.

After. Lit, styled windows, mannequins and planting that turn the building into a destination.

Good design does business

Form
meets
function.

Visual merchandising & retail design

Redefining retailthrough the power ofvisual merchandising.

Play the film Watch our story­telling
Visual merchandising designRetail store designWindow displaysPropsPlanogramsStore layoutsRetail facadesVisual communications

The answer

We help retail brands create distinctive stores, stronger shopper experiences and smarter visual merchandising systems.

One partner from the first sketch to every store in the rollout: strategy, design, production and audits under one roof.

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Distinctive stores

A store that could only be yours

Facades, layouts and interiors built around the brand instead of a template.

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Shopper experience

A reason to walk in and stay

Windows, focal points and routes that guide people through the store.

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Smarter VM systems

Rules that scale to every store

Planograms, guidelines and audits that keep each location consistent.

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Same wall, two approaches

Before / After

After: a curated wall with a VC Design brand panel, plants, props, folded stacks and spaced garments Before: every bay packed with folded stacks and crowded rails, with no focal point
BeforeAfter

Before. Every bay packed the same way. Nothing leads the eye, and the brand disappears.

After. Breathing space, a brand moment and a story in every bay.

VisionThe founders

Two minds. One vision. 15 years of creative madness.

Portrait sketch of Vishanand Charya
Vishanand CharyaDesign & Strategy
Portrait sketch of Santosh Tumma
Santosh TummaProduction & Business

Founded 24 years ago by Vishanand Charya & Santosh Tumma, the agency was born from a shared vision to become one of India's most recognized and respected Visual Merchandising and Retail Design agencies. Driven by creative excellence, strategic thinking, and a deep understanding of retail, the founders set out to redefine how brands connect with consumers through compelling spatial experiences.

For over 15 years, Santosh and Vishanand have been turning ideas into experiences and spaces into stories worth remembering. From shaping brands and challenging visual philosophies to experimenting with design, production and new business ventures, their journey has been anything but ordinary. Fuelled by curiosity, creative disagreements and an endless appetite for what's next, they've built more than projects — they've built perspectives.

What began as an ambition has evolved into a commitment to transforming retail spaces into powerful brand experiences—where creativity meets commercial success. Different minds. Shared madness. One belief — great design doesn't just fill spaces. It creates possibilities.

What we doVenture

Four disciplines, one store.

Service01 Visual merchandising Window displaysProduct displayVisual assetsSignages & calloutsFestive & mall decor 70 projectsView work → Service02 Interior design & fit‑out Spatial designExperiential designFacade design 27 projectsView work → Service03 Art & graphic design Communication design 12 projectsView work → Service04 Audits & compliances Audit & compliance 5 projectsView work →
StorytellingHow a store comes together

From an empty shell to an opening day.

01 / Study

Read the brand and the space

Every project starts with the brand, its shoppers and the site. Our solutions are client-based and study-based.

02 / Concept

Zone the story

Entry, focal points, power walls and service areas are mapped before anything is built.

03 / Design

Fix every fixture

Layouts, fixtures, planograms, props and graphics are detailed for the site.

04 / Execute

Open the doors

Fit-out and visual merchandising come together, and the shopper's route is tested on the floor.

05 / Audit

Keep it consistent

Audits and compliance checks keep every store on brand after launch.

ValueTrack record

Built on 24 years of retail.

24Years of leadership in VM & retail design
2K+Store openings overseen across career
1MLSq ft of retail space openings managed across the globe
100%Client-based, study-based solutions
50+Happy clients
CapabilitiesSix disciplines

Every surface a shopper sees.

Visual MerchandisingStrategy & Experience 01

Make products impossible to ignore.

  1. VM Strategy & Transformation
  2. Window Display & Product Storytelling
  3. Planograms & Merchandise Adjacencies
  4. In-store Styling & Product Presentation
  5. VM Guidelines, SOPs & Training
Retail DesignSpace & Store Planning 02

Design spaces that work harder.

  1. Retail Store Concept & Design
  2. Space Planning, Zoning & Layouts
  3. Customer Journey & Experience Design
  4. Fixture, Furniture & Display Systems
  5. Store Facade & Lighting Design
Retail ActivationsCampaigns & Experiences 03

Turn retail into an experience.

  1. Seasonal & Festive Campaigns
  2. Pop-up Stores & Experiential Kiosks
  3. Product Launches & Brand Activations
  4. Interactive & Immersive Installations
  5. Exhibitions, Events & Trade Shows
Design to BuildProduction & Execution 04

From drawing boards to store floors.

  1. Turnkey Retail Fit-outs
  2. Custom Fixture & Furniture Production
  3. Prototyping & Material Development
  4. Multi-store Rollouts & Installations
  5. Project Management & Quality Control
Brand CommunicationGraphics & Identity 05

Make every space speak your brand.

  1. Brand Identity & Retail Guidelines
  2. Environmental Graphics & Signage
  3. In-store Communication & POSM
  4. Campaign Artwork & Graphic Design
  5. Digital Signage & Content Integration
Retail IntelligenceAudits & Optimization 06

Because good design must deliver business.

  1. Retail VM Audits & Compliance
  2. Space Productivity & Sales Analysis
  3. Shopper Behaviour & Heat Mapping
  4. Mystery Shopping & Experience Audits
  5. Retail Performance Consulting & Training
Process map

How every project moves

  1. 01Strategize
  2. 02Design
  3. 06Optimize
  4. 03Activate
  5. 05Communicate
  6. 04Build

Legacy of association

  • Aditya Birla Group
  • Raymond
  • The Souled Store
  • Jack & Jones
  • Nykd by Nykaa
  • Junior Killer
  • Nykaa
  • ASICS
  • toothsi
  • Bombay Dyeing
  • Indo Count
  • Sutlej
  • Lenzing
  • Park Avenue
  • ColorPlus
  • Ethnix by Raymond
  • Deal Jeans
  • Off Duty
  • Twenty Dresses
  • Shazé
  • Debenhams
  • River Island
  • Laura Ashley
  • Topshop
Visit · Start a project

Let's design a store people remember.

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